Vision, Mission & Strategic Goals PDF Print E-mail
Trader Media East (TME)'s vision is to be the leading multinational classified advertising marketplace in all media platforms for our customers and to generate high returns, which will create long term shareholder value.
We offer our customers a unique proposition with a wide choice of generalist and vertical publications and websites in 9 Central and Eastern European countries. The Group has a robust and sustainable business outlook and growth concentrating on the core content categories of: automotive, real estate, jobs and general household merchandise.

The Group's strong organic growth and profitability will be maintained by an intense focus on effective business management, the localization of the existing products and maintaining the local values as the core of the operations delivered through the Internet and other channels.

Our unique strength is to provide our advertisers with the widest exposure of content in our regional and national brands - so that buyers have access to the widest choice of content and sellers have access to the largest marketplace of buyers.

By completing selective targeted acquisitions, mainly of leading classified publications and sites in our key geographic markets, Trader Media East expects to;
  • strengthen and leverage its market leadership within each operating country and region;
  • enter new high growth geographies with significant potential and the roll-out of selected pure online play platforms; and
  • diversify into niche segments.
With its rich and balanced communities created around both our private and professional clients mainly in auto, real estate and job advertisements. TME's strategy is to achieve the dominant market share position in all segments it operates.